Description

Absolut Vodka’s personalised gifting bottle reshapes the art of gifting – bringing people together for celebratory occasions through a unique shared phygital experience. Absolut Vodka Gift bottle is a Heinemann exclusive, offering people the opportunity to create interactive personalised and engaging gifts for friends. The new bottle embraces the long-held values of the Absolut universe for a more inclusive world, where people and ideas can mix in an authentic and fun way. Each of the Absolut Vodka bottles featuresa unique QR code, serving as a gateway to a personalised gifting journey. Friends can pick a theme and collectively craft celebratory messages using a mixture of voice notes, written messages, photos, emojis, and more – creating a memorable gifting experience that everyone can share. Senders will have the opportunity to preview and amend their message before gifting the bottle. Receivers who are gifted the bottle can then scan the unique QR code and point their device at the bottle to unveil the messages in AR.